Thank you for visiting Cultural Communications.  I genuinely look forward to helping you.

Here are some useful tips for planning your campaign.

Identify your goals
From increasing sales to acquiring media coverage and new customers, goal-setting is the first step in both short- and long-term strategic plans.

Timing
Timing is everything when approaching the media.  Have your publicity campaign laid out in full four to six months before the launch of a new product or service.

Packaging
Today's world is cluttered with promotional materials, many of which look the same.  Make certain yours stand apart.

Marketing never stops
Don't rely on a one-time event or news announcement to fulfill your marketing goals.  Maintain a consistent level of activity in your marketing and media campaigns.  After waiting too long between periods of marketing and publicity outreach it can be very difficult to regain lost ground.

Shannon Wilkinson
President
Cultural Communications