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Ten Ways to Promote Visual
Books
Visual books are excellent promotional tools.
They create the ultimate buzz. And, editors are 60% more
likely to look at a press release with pictures as one
without.
Here are ten tips to help you promote your
book:
- Plan
your campaign at least six months in advance. A year is
better.
- Identify
your goals for your book, and what you want the book to do for
your career.
- Remember
the three-month lead time monthly magazines
require.
- List
every potential publicity outlet, including newspapers, magazines,
radio and television. Consider what angle might appeal to
each.
- Integrate
new media marketing tools into your strategy. Consider
using blogs, Internet talk radio, MySpace and
YouTube.
- Create
a book Web site (think of it as like a movie trailer). A
small site is fine.
- Start
a blog. Host it on your Web site.
- Brainstorm
ways to involve celebrities in your book launch. Remember,
you're only six degrees away from Kevin
Bacon.
- Create
a “long tail.” That means your book will appear
in as many search engines and New Media outlets as possible.
Forever.
- Set up
a series of related events that continue long after your book
comes out. That helps create your real world
“long tail.”
For more ideas, visit Powerful
Promotional Strategies for Photography Books.
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