Ten Ways to Promote Visual Books - Cultural Communications EBrief

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ARTICLES:

Powerful Promotional Strategies for Photography Books
by Shannon Wilkinson

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EBrief ARCHIVES:

Ten Ways to Promote Visual Books
by Shannon Wilkinson

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ENews ARCHIVES:

Spring 2008
Demystifying the Publicist's Job

Winter 2008
Enhancing Your Brand

Fall 2007
Too Busy to Market?

Cultural Communications EBrief - PR Flash Tips, Ten Ways to Promote Visual Books

New York City Skyline

Ten Ways to Promote Visual Books
By Shannon Wilkinson, President, Cultural Communications

Visual books are excellent promotional tools. They create the ultimate buzz. And, editors are 60% more likely to look at a press release with pictures as one without.

Here are ten tips to help you promote your book:

Plan your campaign at least six months in advance. A year is better.
Identify your goals for your book, and what you want the book to do for your career.
Remember the three-month lead time monthly magazines require.
List every potential publicity outlet, including newspapers, magazines, radio and television. Consider what angle might appeal to each.
Integrate new media marketing tools into your strategy. Consider using blogs, Internet talk radio, MySpace and YouTube.
Create a book Web site (think of it as like a movie trailer). A small site is fine.
Start a blog. Host it on your Web site.
Brainstorm ways to involve celebrities in your book launch. Remember, you’re only six degrees away from Kevin Bacon.
Create a “long tail.” That means your book will appear in as many search engines and New Media outlets as possible. Forever.
Set up a series of related events that continue long after your book comes out. That helps create your real world “long tail.”

For more ideas, visit Powerful Promotional Strategies for Photography Books.

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About Cultural Communications
Cultural Communications promotes clients in the arts, book publishing, financial services and related lifestyle industries serving high–net worth consumers.

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© 2008 Cultural Communications